The advent of the web has opened up novel vistas for doing business. As per a survey, India will have around 500 million internet users by 2017. This creates a remarkable opportunity for businesses to sell their services to an evergrowing population of internet users.
The internet has taken along with it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, usually do not work on the internet.
Inbound or online marketing, is marketing on the internet or in the digital sphere. It requires into consideration things like page rankings browsing engine searches, advertising on search engines, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target the audience that a particular business really wants to serve ads to.
The necessity to market products and services on the internet has given rise to a fresh industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. conversion rate optimization statistics hire a specialist team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media (SMM) and social media optimization (SMO).
A recently available survey noted that 34% of the companies surveyed had an integrated digital marketing strategy and 16% companies said they use internet marketing on / off. An astounding 50% of the respondents said they do not have a precise strategy for internet marketing. These numbers suggest that you may still find businesses which have not been subjected to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, in particular, in this age to understand the importance of having an integrated online marketing strategy if they desire to survive in an extremely frenzied and competitive market. Minus the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their market share will be gained by existing and start-up competitors and they’ll never have a powerful online proposition.
A Digital Marketing Company in India might help businesses harness the power of a robust web-based online marketing strategy. The application of novel platforms just like the social media can be quite a game changer as increasing numbers of people are using them to activate with brands. It is an excellent place to gain followers, build relationships them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing is the present and the near future. Businesses staying away do so at their very own risk. It’s worthwhile to climb to the digital bandwagon as the time is right.